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Frequently Asked Questions

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We accept all Credit cards and Debit cards from the following providers: Visa, MasterCard, Discovery, & AmericanExpress.  We also accept personal checks drawn on US Banks when you provide your routing and account numbers.  Orders paid by Check will be held for clearance of funds.

Shipping & Returns

For All US orders shipped UPS Ground or USPS Priority:
Value of order between $1.00 and $60.00 = $5.00 shipping
Value of order between $60.01 and $120.00 = $8.00 shipping
Value of order between $120.01 and $160.00 = $10.00 shipping
Orders over $160.00 = FREE SHIPPING
These rates are for US Post Office Priority or UPS Ground, at our discretion.  Please make a note in the “Special Instructions” box if you prefer one over the other.

If you require 2 Day Guaranteed delivery in the US the following rates apply:
Value of order between $1.00 and $90.00 = $18.00 Shipping
Value of order between $91.00 and $200.00 = $28.00 Shipping
Value of order over $200.00 = Free Shipping

If you require Guaranteed Overnight delivery in the US the following rates apply:
Value of order between $1.00 and $90.00 = $32.00 Shipping
Value of order between $91.00 and $200.00 = $48.00 Shipping
Value of order over $200.00 = $30.00 Shipping

International shipping is a minimum of $58.00, please call or email for rate, which will be based on weight.  Rates vary greatly by country.  This is for 6-10 day Priority USPO Delivery.

How do I give Myself the Best Facial Ever?

Going to a spa for a facial is a wonderful thing to do, and we recommend that you treat yourself to “spa days” whenever you can! But you can also DIY (do it yourself) if you wish! It’s fun, it’s easy and it’s economical. Here’s how…

First, wash your face with a gentle, high quality soap. We highly recommend our own Great American Clay Bar Soaps. These cold processed soaps are super gentle, super luxurious, and come in an amazing variety of fragrances. Each bar is a work of art. Once you’ve tried our fabulous handmade soap, you will NEVER let ‘store-bought’ soap touch your skin again!

Once you’ve rinsed and patted your skin dry, it’s time to apply the facial clay. Our Detox Facial Masque is used in several of the most exclusive spas in the world. You simply cannot find a better facial clay. This is the best of the best. Apply a thin coat of Detox Facial Masque to your face and neck. Now lay back and relax and let the clay do its work. Let it dry for about 15-20 minutes, then wash it off and pat your skin dry.

Now feel your skin – it’s incredibly smooth! To keep that smooth, velvety feeling all day, apply a moisturizer. We recommend our Body Souffle Cream which contains Great American Clay which holds the softness to your skin all day long.

For your face, we recommend using our Miracle Facial Rejuvenation Cream. It contains more Great American Clay, and will continue to detox your skin throughout the day. And if you need a little help with wrinkle lines, apply a tiny amount of our Miracle Wrinkle Rx. Just dab it on lightly – a little is all it takes!

There you have it! A Do-It-Yourself world-class spa quality facial! And you thought all that DIY stuff required power tools.

How does Great American Clay Detoxify through the Skin?

Oftentimes when people experience rashes or skin breakouts, it’s their body trying to get rid of something nasty on the inside. The body detoxes the system through the skin. One of the best ways to aid this process is to use Great American Clay – the most effective Calcium Bentonite Clay product on the market.

Great American Clay has 100% negative ionic charge. Because of this, it attracts positively charged ions (viruses, bacteria, impurities, etc.) like a magnet. The positive ions are adsorbed (stick to the surface of the clay molecules) and absorbed (drawn inside the clay molecules). They are then removed from the body when the clay is eliminated. So, while your body is trying to push the nasties out through your skin, Great American Clay is pulling it at the same time, greatly speeding the process.

But why Great American Clay and not some other clay?

More for your money. Great American Clay swells three times as much as ordinary Calcium Bentonite Clays, giving you three times the volume of hydrated clay and three times the drawing power for pulling out toxins and impurities.

Great American Clay is a 325 Screen Mesh. Most clays are a 50 or 200 screen mesh making them coarser and grittier. You will love our clay for its thick, creamy smooth richness. It is odorless and tasteless. A superior clay should not smell or taste salty or muddy.

Great American Clay has a 9.7 pH, which neutralizes and balances acidic conditions.

The Great American Clay Company stands behind their clay and gives superior customer service. Want to chat about clay? Give us a call. We are here to serve you with a smile.

To fully aid your body in its natural detoxing procedure, use Great American Clay Calcium Bentonite Clay for facials, full body wraps, and clay baths. Your skin will be fresh and rejuvenated. Great American Clay – It’s the best thing you can do for your body

What questions should I be asking when purchasing a Quality Clay?

In 1995, when I first googled Bentonite Clays, I got about 500 results. Today, I get approximately 20 million results. That’s quite a significant increase.

To what can we attribute this increase? With the growing realization of the dangers of traditional medicines, the search for a natural and safe alternative has brought man back to this healing element that has been used for thousands of years by indigenous people around the world.

With this rising popularity and recognition of clays being safe, natural and inexpensive, clay companies are popping up over night. This alternative to prescription, side-effect-riddled medicine has everyone wanting to get in on this opportunity to make money – and some actually care about sharing this remarkable healing agent.

As with anything that grows too fast, the lack of education and knowledge about clays can pose a danger to society. Kitchens and garages become launch pads for home grown businesses, and new domain names flood the Internet with eager entrepreneurs in search of financial freedom. Common sense and safety in handling are ignored in eagerness to capture a corner of the market.

With these concerns in mind, it is extremely important to know your clays, what the law requires, and what the clay companies should provide in the way of service and information.

First, all clays are different, making it complicated to understand the many differences in clay families. For this article, let’s focus on the Smectite Family of Clays known commonly as Bentonites. A unique trait of the Smectite Family of clays is their greater adsorption capacity over other clay families. Within the Smectite Family of clays, there exist predominately Sodium and Calcium Bentonites.

Sodium Bentonites are naturally high in salt – as high as 14%. They are the swelling or expanding clays, taking on more water when hydrated. These have been used primarily for industrial purposes (e.g., liner materials for landfills, binders for iron ore processing, suspension agents in oil well drilling, and water-proofing products for building materials).

In addition, all Calcium Bentonite Clays are not the same! They differ in composition of minerals, colors, textures, swelling capacity, taste, odor, grittiness and purity. The major differences lie in proportion of the trace minerals that make up clays. All clays contain from 60 – 70 trace minerals, and most in parts per million (ppm) and in insignificant amounts. The primary minerals determine the common names of many clays, as does the location of their source.

Calcium Bentonites are more widely known as healing clays for detoxing, cleansing, drawing our impurities and are used in many products such as toothpaste, antacids, and cosmetics.

Although the FDA has certified Great American Clay as GRAS: Generally Regarded as Safe, this does not mean, by any stretch of the imagination, that you can make health claims about clays LEGALLY. A clay company selling clay cannot legally say it will stop the pain of an insect bite, a Jellyfish sting, a tooth ache, clear up Acne, accelerate wound healing, stop Acid Reflux, diarrhea, or detox heavy metals until it has undergone one of the million dollar tests performed to FDA specifications and gets the FDA’s approval. Since Clays have been known to help 50 -100 ailments, you would need a test for each ailment, and I think you can do the math on that one. Basically, clay has positive effects on so many ailments that it would take billions of dollars to get it approved for each and every health claim.

There are companies that sell clays for internal use legally, but some have had to have their clay processed to meet stringent requirements. When clays are processed, whether by heat, sterilization or irradiation, the efficacy (strength) of the clay has been greatly reduced.

So if you can’t make healing claims, what can a company legally say about the clay they sell? They can legally say clay relieves, detoxes (can’t say what), soothes, draws impurities (it is a known fact that clay is used by the wine and beer industry for drawing out impurities), stimulates, and a few other very safe generic terms with no definitive meaning.

One man claimed to be selling Dead Sea mud that actually was Illinois dirt laced with cornstarch. My greatest concern with the influx of new clays is the lack of clay knowledge and the harm it will bring to the good reputation of quality clays.

There are many confusing and misleading statements to lure you to a particular clay. KNOW YOUR CLAY. Do your due diligence by asking the company questions and for a lab test as to the purity, cleanliness and an analysis of the primary minerals.

Criteria for selecting a quality clay and a reliable clay source:

  • A natural calcium Bentonite clay, pure and free of contaminants.
  • A pH of 8.5 or above.
  • A mineral analysis sheet.
  • A Quality Control Lab report showing the clay falls within the safety guidelines.
  • A Calcium Bentonite Clay, from the Smectite family of clays
  • A green swelling clay that Absorbs and Adsorbs.
  • A pure clay that it is odorless and tasteless.
  • An all natural vs. processed clay.
  • Professional packaging (no Ziploc bags or hand-written labels) with labels showing directions and ingredients.
  • A non-gritty clay milled to a 325 screen mesh.
  • A clay that expands to a 3 to 1 ratio in volume (3 parts water to 1 part dry clay).
  • A company that gives you direct contact information (a phone number, physical address and an e-mail address).
  • A company available to answer questions about their clay.
  • A reliable company that has been in business for several years.
  • A clay that does not stain material.
  • A clay from a subsurface type mine protected from the elements.
  • A clay direct from a source provider.

Continue to ask for the proof and do your due diligence. Educate yourself and use common sense. If you cannot speak to a person from that company, considerate it a red flag.

And remember, there is no better Gift you can give your body, than the gift of Great American Clay!

What makes Great American Clay more effective than other Clays on the market?

Reasons for selecting Great American Clay for all your clay needs…

  • A rare combination of trace minerals with a unique triple swelling capacity.
  • Sealed by a two foot layer of crystalline Zeolite, this vein of natural calcium Bentonite clay has been kept very pure and free of contaminants.
  • A Calcium Bentonite from the Smectite family of clays that absorbs and adsorbs.
  • It is an all-natural clay direct from the source mine which has not been processed or purified in any fashion.
  • The company provides a Quality Control Report to insure the purity of their product
  • Its 9.7 pH alkalizes the body
  • Milled to a 325 screen mesh for a non-gritty and creamy hydrated consistency.
  • So pure it is odorless and tasteless.
  • Detoxes through the skin and stimulates circulation.
  • A green swelling clay. Swells three times, thus a more space between the molecular layers giving it a greater capacity for drawing and holding toxins.
  • More for your money. One cup of dry powder clay will make 3 cups of hydrated clay (Cleansing Clay Mask) – one part clay to three parts water ratio versus a one to one ratio.
  • A non-staining clay.
  • A company that provides easy access to qualified personnel to all answer your questions.

How should my Clay be Stored?

It’s best to store hydrated bentonite clay or liquid clay in an opaque, ceramic, stoneware, glass or PET plastic air tight, non-metallic container.

Keep hydrated or liquid clay out of direct sunlight and at cool room temperature. Liquid clay may be refrigerated or left on the cabinet, depending on your preference.

One other thing to consider when storing hydrated Great American Clay is that it’s important not to ‘double dip’ when scooping some hydrated clay out of your storage container. Use a clean utensil every time you remove some of the hydrated clay. Do not put your fingers or a dirty spoon (make sure to use a plastic, rubber, or wooden spoon) back into the clay for another dip. It just makes sense to do what you can to keep the hydrated clay as pristine as possible in order to prevent it from being contaminated in any way.

Occasionally scrape the hydrated clay from the sides of the jar into the mass to prevent it from drying around the edges. Hydrated clay has a tendency to get thicker the longer it is kept. If your hydrated clay does dry out, just add water and allow it to reabsorb the water until you have achieved the desired consistency.

Dry powder clay is easily stored in most places, but keep it out of close proximity to gasoline, chemicals, pesticides, herbicides, and anything with a strong odor. Always keep the lid tightly secured on any clay products. If stored properly, powdered clay will keep indefinitely.

Hydrated and liquid clays, stored properly, will last for years. A good indicator that your clay has gone bad is to smell it before using. If it has a sour, perfume, or musty odor, you know it has been compromised. It is not advisable to use in this condition.

Treat your clay with common sense and respect, and it will stay fresh and usable for a long time.

Is Natural Soap better than Commercial Brands?

The next time you walk down the soap isle at your favorite store enjoying the fresh, clean scents and the bright colorful packaging, pay attention.  Look at the labels.  The vast majority of the products on the shelf don’t say ‘soap’ on their labels.  They might be called beauty bars, moisturizing bars, or body bars, but not soap.  That’s because, these bars aren’t actually soap and can’t legally claim to be – they’re detergents.  The manufacturers have removed most of the ‘good’ stuff that occurs in the soap making process, and replaced it with synthetic lathering agents and harsh chemicals.  These cheap, plentiful detergent bars are not only bad for your skin, they’re bad for the planet, too.

Commercial soap manufacturers make it a practice to remove the glycerine that is produced during the saponification (soap-making) process.  The glycerine is a highly profitable substance, often sold to other companies who use it to make lotions and moisturizers, which your skin, now dried out from the harsh detergent ‘soap,’ desperately needs.

Most commercially produced bars contain synthetic lathering agents, artificial colors, and a slew of chemicals we can’t even pronounce.  Antibacterial and antimicrobial soaps often contain triclosan.  Triclosan is a toxic chemical that is known to cause cancer.  According to the National Coalition Against the Misuse of Pesticides (NCAMP), manufacturers of a number of triclosan-containing products claim that the active ingredient continues to work for as long as 12 hours after use. Consumers are, therefore, exposed to triclosan for much longer than the 20 seconds it takes to wash their hands or face.
Always remember that your skin is porous and absorbent.  It absorbs whatever it comes in contact with, much the same as sticking something in your mouth.  Chronic use of chemical laden products will cause the body to store the chemicals in the body fat or even the brain. With enough accumulations of toxins in the body, illness can occur.

These nasty chemicals and toxins are now finding their way into our eco-system.  Every time that lather goes down the drain, those pollutants are going with it.  A recent report by the UK’s Royal Society of Chemistry (RSC) revealed that synthetic chemicals from soap, body washes, shampoos and other healthcare products were sneaking through the filters at water purification plants.  The list of offenders included phthalates which are linked to reproductive disorders in both humans and animals, and parabens, a preservative with links to cancer.
The alternative is all natural, organic, handmade soap.  There are several small businesses selling extremely high quality, all natural, organic soap – yes real soap.  Sure, these soap bars generally cost more than the detergent bars you’ll find at Wal-Mart.  But the difference is these soap bars are actually good for your skin, and are good for the planet.

Just because it’s handmade doesn’t mean it’s good for you, however.  You need to understand a few things about the soapmaking process to know what to look for.

There are basically three ways to make soap.  One common way is called “melt and pour” soap.  There are even melt and pour kits you can buy to make cute soap shapes with your kids.  These are generally glycerine based transparent soaps.  They’re not as harmful (usually) as the commercial bars, but they’re not what we’re looking for here.

The other two methods are “hot process” and “cold process.”  The hot process method utilizes heat after the saponification process has taken place, while the cold process method does not.  The cold process method takes the most time, but is undoubtedly the best method for producing the highest quality soaps.

Now, we need to discuss the ingredients.  Cold process soap bars are made using a combination of oils or fats and lye.  Lye sounds a little scary, but all the caustic qualities of the lye are removed during the saponification process.  When the lye interacts with the oils or fats, it creates glycerine.  The type of oils and fats used make a difference in how hard or soft the soap bar ends up being, and how well it lathers.

With handmade soaps, just like with commercially manufactured bars, you need to read the labels.  You want to find soaps that use only pure, organic oils or fats.  If plants are used in the bars (many bars incorporate seeds and petals from various plants) they should be certified organic.  Avoid any bars that use artificial colors or fragrances.  These are synthetic chemicals and you don’t want them on your skin or going down your drain.  If you want a colored or scented soap bar, look for one that uses organic essential oils and natural, organic colorants.

Another nice ingredient to find in your soaps is Great American Clay.  Great American Clay is often used to increase lather in soap bars.  It has the added benefit of being a natural detoxifier.  Great American Clay binds with and removes toxins from your body, and it’s extremely eco-friendly.

To sum it up, the best soap for your skin and our planet is a handmade, organic, all natural cold process soap bar.  Once you’ve tried one of these lathery treasures, you’ll never again be satisfied with ‘store-bought’ bars.  So do yourself and your world a big favor and start using REAL soap.

Are Clays considered Organic?


A common question that gets asked about Bentonite Clays in General is, “Is ‘this particular clay’ organic?” The answer is a resounding “No.” Webster defines the term “organic” as “of, relating to, or obtained from living things.” In other words, it requires the presence of biologically active life – e.g., plants, animals, and/or their byproducts, etc. By this definition, it is now easy to recognize that pure Bentonite Clay, formed from inert volcanic ash and comprised of trace minerals bound together from within the core of Mother Earth, is inorganic.


What does it mean then when Bentonite Clay is marketed under the misnomer “organic clay”? One might suspect that the promoter of such a product either a) does not know much about clay, or b) the term “organic” is being used as a selling tool to motivate the consumer to buy their product. Unfortunately for them, simply claiming that a product is organic does not make it so.


While clay of volcanic origin may not be “organic”, that alone does not disqualify un-processed, pure Great American Clay from being both natural and safe. That said, the continued contamination of our rivers and lands must be considered, and concerns about clay deposits exposed to the elements are warranted. Typically, clays from desert regions which receive little precipitation, as well as clays extracted from sub-surface veins, are more likely to provide a clean and uncontaminated source of this incredible substance.


To ensure the Bentonite Clay you choose is of highest quality, free of contaminants, and safe for human use, insist that the company providing it is routinely testing it against rigid quality control criteria. Asking that they provide a mineral analysis or quality control report for their product can be a useful tool in insuring the product’s quality.


It is up to you to protect yourself. When in doubt, ask questions.

Why should I use Clay in my Bath?

Because the body detoxes through the skin, clay baths are becoming more and more popular due to their ability to draw out impurities, toxins and cleanse the skin. A Detox Clay bath is also great for soaking tired, sore muscles.

Wendell Hoffman, researcher and author of Energy to Heal, concluded that optimum results for clay baths are obtained by immersing one-self in a tub of very warm water mixed with a very pure Bentonite clay for 20 minutes. Not just any clay will do. It is crucial to use “clean natural clay.”

One of the most amazing effects of a bentonite clay bath is the ability of the clay to stimulate the lymphatic system. The more clay that is used in the therapy, the more powerful the response. To make mixing easy, start with a blender, add 2 cups water, then add the 1 or 2 cups of clay powder and top it off with water to about an inch from the top. Cover with a lid and blend until all lumps are gone. Now pour this mixture to the bath water. Take care to immediately wash any clay residue off of the metal blades after mixing.

Submerge as much as possible and soak for 15-20 minutes. Drink water to keep hydrated. Run lots of water to rinse the clay out of your tub. You can also use the clay water to water your plants. They will respond colorfully.

Can Clay be Drained into my Septic System?

If your septic was designed adequately and is working properly the heavier clay particles will never get to the leach field. They’ll settle [by their own weight] to the bottom of the septic tank compartments just as a teaspoon of clay does when you put it into a glass to drink.

Contrary to popular belief and the desires of [most of] the Septic Tank Pumping Services to extricate as much of your $ as possible while extricating septic wastes, a septic system should endure for upwards of twenty years without ever needing to be pumped. It’s a living and continuing reaction like a ‘breeder’ in that the bacteria consume the solid wastes and thrive on them! It’s a living entity made up of trillions of anaerobic bacteria [tiny micro organisms that live and function in the absence of oxygen and light] and consume organic waste products. Like a human body, a Septic system does not like acidic materials and if enough coffee grounds, drain cleaning products, household cleansers and the like are emptied into the tank, you’ll eventually kill these tiny friendly bacteria and the system will fail and indeed need to be pumped. I always made it a point to advise anyone for whom I built to avoid putting such materials into the house drains and toilets and I was never aware of any system I installed ever having a need to be pumped. I am currently aware of one system that I installed in the late seventies which still functions and has never been pumped. It would take a very long time and many hundreds of pounds of clay to clog a leach field. Contrary to the tanks, leach fields can, by nature and the local soil constituency, and what is put into them, eventually build up deposits and sometimes need to be dug up and replaced.

Here is a comment from a long time clay user with a Septic Tank system at her residence. This testimony of Darla’s experience with clay and a 50 year old septic tank:

I’ve been giving my daughter an average of 3 baths a week for the last year, with 3-4 cups of clay in each one. I don’t use a strainer; I wash every bit of it down the drain and I haven’t had the first bit of trouble. In fact, it seems like all my drains work better now than they did before clay. I used to get the drains unplugged a couple times a year for other reasons, but haven’t had a problem since I started using clay. I’m on a septic system that is 50 years old and I’ve never had a problem. – Darla S.

Lawrence (Luke) Luecking, a career builder and construction consultant, began his quest for better health and nutrition in his late teens. He is a practicing nutritionist in Colorado with successful focuses on Nutritional approaches to healing disease including Cancer, balanced body pH, brain and memory clearing, and the relationship of environmental toxins to Parasite entry into the human body, and Bio-electric medicine parasite eradication. To contact Luke at Nutricon email

Could Clay Represent the very Origins of Life itself?

Everyone has a hypothesis about the ‘birthplace of life’ and a new paper adds clay to that list.

In simulated ancient seawater, clay forms a hydrogel, a mass of microscopic spaces capable of soaking up liquids like a sponge. Over billions of years, chemicals confined in those spaces could have carried out the complex reactions that formed proteins, DNA and eventually all the machinery that makes a living cell work.

Clay hydrogels could have confined and protected those chemical processes until the membrane that surrounds living cells developed, according to the computer model.

To further test the idea, the Luo group has demonstrated protein synthesis in a clay hydrogel. The researchers previously used synthetic hydrogels as a “cell-free” medium for protein production. Fill the spongy material with DNA, amino acids, the right enzymes and a few bits of cellular machinery and you can make the proteins for which the DNA encodes, just as you might in a vat of cells.

To make the process useful for producing large quantities of proteins, as in drug manufacturing, you need a lot of hydrogel, so the researchers set out to find a cheaper way to make it. Postdoctoral researcher Dayong Yang noticed that clay formed a hydrogel. Why consider clay? “It’s dirt cheap,” said Luo. Better yet, it turned out unexpectedly that using clay enhanced protein production.

But then it occurred to the researchers that what they had discovered might answer a long-standing question about how biomolecules evolved. Experiments by the late Carl Sagan of Cornell and others have shown that amino acids and other biomolecules could have been formed in primordial oceans, drawing energy from lightning or volcanic vents. But in the vast ocean, how could these molecules come together often enough to assemble into more complex structures, and what protected them from the harsh environment?

Scientists previously suggested that tiny balloons of fat or polymers might have served as precursors of cell membranes. Clay is a promising possibility because biomolecules tend to attach to its surface, and theorists have shown that cytoplasm – the interior environment of a cell – behaves much like a hydrogel. And, Luo said, a clay hydrogel better protects its contents from damaging enzymes (called “nucleases”) that might dismantle DNA and other biomolecules.

As further evidence, geological history shows that clay first appeared – as silicates leached from rocks – just at the time biomolecules began to form into protocells – cell-like structures, but incomplete – and eventually membrane-enclosed cells. The geological events matched nicely with biological events.

How these biological machines evolved remains to be explained, Luo said. For now his research group is working to understand why a clay hydrogel works so well, with an eye to practical applications in cell-free protein production.

Have any questions we didn't answer?